Cartelo Launches Protein Fiber Underwear Range

 

Cartelo has launched a new underwear collection applying to organic fibers. The new collection is now available at their flagship store and partnered retailers.

Cartelo enjoys more than 70 years experience in fashion apparel industry and now has expanded to Malaysia, Indonesia, HongKong, Taiwan and South Korea. Product catalogue has included outerwear, innerwear, headwear and footwear and so on. Until 2011, Cartelo has owned more than 2000 shops in Mainland China and has cooperated with many leading retailers, such as Parkson, New Century and Eurasia Group.

The Protein fiber underwear collection hits the market with high quality and competitive price point. The company said the new range received positive responses from the dealers and customers.

This underwear collection is made by protein fiber, cotton and Spandex. Organic fabrics ensure natural comfort and health. Warm color tone and fashion cutting shape a better body figure both for men and women.

This collection includes bodysuit, T-short, long-sleeve tops, long johns, briefs, shorts and boxers, available at their stores and online retailer Jingdong.

How Loungewear Brand to Promote Reputation in China Market

Source:Ne365 Author:

Editor:wilson

Loungewear industry has a promising future in China market. Here come a few tips to help you to build up brand reputation in Chinese brand.

First, current loungewear market is based on product quality, which is the most important part in brand reputation construction.

Second, marketing channel environment is a direct media to reflect your brand value. It is significant to leave a good impression on the customers.

Third, off-line and online advertisement is necessary for brand promotion,

Similar product, scant variety and slight marketing structure are three big issues in current loungewear market. Every label needs to face these problems and find out their own way to tackle them.

Only precise brand positioning and unique style can make you to stand out in this market. Rich catalogue and product structure can improve sales condition. Channel construction and packing have a lot to do with brand building, whose development needs detailed plan and insistent innovation.

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