On October 28, the first "Aimer family" life experience shop was launched in Beijing Fuli Plaza.
 
On October 28, the first "Aimer family" life experience shop was launched in Beijing Fuli Plaza. That is a grand interactive fashion family party. International movie star Gong Li was attending as Aimer image spokesperson to promote the movement. The guests of this movement included chairman of Aimer group, Mr. Zhang Rongming, and president of Beijing Apparel Textile Industry Association, Ms Chang Qing, etc. The guests took the lead in experiencing "Aimer Family" this special interactive concept.

"Aimer Family" life experience shop mainly includes three large areas, the underwear area of full product line which covers "Aimer", "Aimer men" and "Aimer kids"; lingerie custom area which provides professional intimate services, and the culture& creation product area.

 
Aimer fuses fashion and family together through the concept of "Create Beauty, Transfer Love", creating a new lingerie cultural connotation in China. Aimer, who owns a strong brand heritage and exquisite lingerie process, has been pursuing the organic integration of oriental elements with the international fashion. The introduction of "Aimer family" life experience store, is injecting the core concept of "home "of the oriental culture into brand culture, also injecting the new cultural connotations into fashion brand.

The "Aimer Family" as the core concept of new life experience shop mode, is for the purpose of waking up the busy city people to express their love to their family through the emotional transmission and exchange.

Zhang Rongming, chairman of Aimer group, said that "Aimer family" life experience shop is their long-fermenting new brand strategy and management idea. "Family" has become the third key word after "Beauty" and "Love". This shows that Aimer is not only the leading brand in Chinese lingerie market, but also a fashion brand with innovative brand spirit and deep humanistic care.