Invaria Underwear Launches New Store in Qingdao Wanda Plaza

 

Invaria Underwear, a sub-brand of Shanghai Beautbapparel Apparel Inc., has launched a new store at Qingdao Wanda Plaza, China in October.

 

Invaria Underwear enjoys a wide product catalogue, ranging from bra, pantie, homewear, thermal wear and related accessories.

All Invaria Underwear products are created by international designers and in line with latest fashion trends. Combining sexiness with romance, all the collections are filled with lace and embroidery, as well as detailed with floral patterns and modern lines.

Invaria Underwear applies to quality fabrics and latest materials which enjoy good breathability and durability and permeability, so as to offer fashionable and affordable lingerie items to every woman.

Invaria Underwear Marketing Manger said, “We are creating unique underwear product to deliver unique culture and value of Invaria. It is our goal to offer fashionable, affordable and comfortable underwear to Chinese woman.

Invaria Underwear will continue to integrate various resources, including design team, marketing team and product structure. I believe Invaria Underwear will become one of the most popular lingerie brands in the near future.”

Aimer Brings “Home” into Fashion Consumption

 

On October 28, the first "Aimer family" life experience shop was launched in Beijing Fuli Plaza.

 

On October 28, the first "Aimer family" life experience shop was launched in Beijing Fuli Plaza. That is a grand interactive fashion family party. International movie star Gong Li was attending as Aimer image spokesperson to promote the movement. The guests of this movement included chairman of Aimer group, Mr. Zhang Rongming, and president of Beijing Apparel Textile Industry Association, Ms Chang Qing, etc. The guests took the lead in experiencing "Aimer Family" this special interactive concept.

"Aimer Family" life experience shop mainly includes three large areas, the underwear area of full product line which covers "Aimer", "Aimer men" and "Aimer kids"; lingerie custom area which provides professional intimate services, and the culture& creation product area.

 

Aimer fuses fashion and family together through the concept of "Create Beauty, Transfer Love", creating a new lingerie cultural connotation in China. Aimer, who owns a strong brand heritage and exquisite lingerie process, has been pursuing the organic integration of oriental elements with the international fashion. The introduction of "Aimer family" life experience store, is injecting the core concept of "home "of the oriental culture into brand culture, also injecting the new cultural connotations into fashion brand.

The "Aimer Family" as the core concept of new life experience shop mode, is for the purpose of waking up the busy city people to express their love to their family through the emotional transmission and exchange.

Zhang Rongming, chairman of Aimer group, said that "Aimer family" life experience shop is their long-fermenting new brand strategy and management idea. "Family" has become the third key word after "Beauty" and "Love". This shows that Aimer is not only the leading brand in Chinese lingerie market, but also a fashion brand with innovative brand spirit and deep humanistic care.

Victoria’s Secret Unveils Sky-high Perfume

 

To match up with this year’s Fantasy Bra, Victoria’s Secret unveils a sky-high perfume named Bombshell Fantasy, whose gorgeous bottle could be sold at the price of USD 500,000.

Fantasy Bra at Victoria’s Secret Fashion Show 2012 was showed by Brazilian supermodel Alessandra Ambrosio. To better match up with this fantasy bra which inspired by flowers and butterflies, Victoria’s Secret unveils the corresponding perfume Bombshell Fantasy.

Its bottle is mounted with gold, diamond, ruby and sapphire, even a golden butterfly ready to fly on it. Bombshell Fantasy looks like a secret garden in every woman’s heart, which is full of flavors of passion fruit, peony and orchid.

Cartelo Launches Protein Fiber Underwear Range

 

Cartelo has launched a new underwear collection applying to organic fibers. The new collection is now available at their flagship store and partnered retailers.

Cartelo enjoys more than 70 years experience in fashion apparel industry and now has expanded to Malaysia, Indonesia, HongKong, Taiwan and South Korea. Product catalogue has included outerwear, innerwear, headwear and footwear and so on. Until 2011, Cartelo has owned more than 2000 shops in Mainland China and has cooperated with many leading retailers, such as Parkson, New Century and Eurasia Group.

The Protein fiber underwear collection hits the market with high quality and competitive price point. The company said the new range received positive responses from the dealers and customers.

This underwear collection is made by protein fiber, cotton and Spandex. Organic fabrics ensure natural comfort and health. Warm color tone and fashion cutting shape a better body figure both for men and women.

This collection includes bodysuit, T-short, long-sleeve tops, long johns, briefs, shorts and boxers, available at their stores and online retailer Jingdong.

An Interview with Balneaire Swimwear Marketing Manager

 

Balneaire Swimwear showcased their latest designs and styles in the 8th Shanghai Mode Lingerie. During the fair, we are delighted to have an opportunity to launch a brief interview with their marketing manager Cun Zhang.

Balneaire Swimwear has brought here part of our 12/13 collections. This is our first time to take part in the Shanghai Mode Lingerie.

Balneaire Swimwear features elegant and sexy style and targets fashion urban women. Talent French designers and quality materials from France and Italy are our outstanding advantages. At the same time, we add shaping function in our design, thus our customers can maintain better figure and body line while wearing swimsuit.

Balneaire Swimwear is still a young label in China. Customers can purchase our product via our online store and T-mall, a famous e-boutique in China.

Chinese swimwear market still has great potential. With rising life standard, we believe local swimwear market will embrace great development in 5-8 years.

Balneaire Swimwear enjoys more than 20 years’ experience in swimsuit design and production. In the future, we will focus on continuing to utilize our resources to drive more profitable sales through proper marketing strategies.

Marks & Spencer Launches Luxurious Pajamas and Lingerie Collections

 

After won a good reputation from Rosie for Autograph, the first lingerie collection launched with supermodel Rosie Huntington-Whiteley, M&S has released seasonable new luxurious pajamas and lingerie collections in recent days, at the same time, the collections are available at all M&S stores.

New luxurious pajamas collection launched by Rosie for Autograph is adopting excellent silk and super soft cashmere, with dedicate and exquisite lace, which can stimulate women’s natural sexy charm and elegant flavour instantly. In addition, M&S also launches various styles collections to bring surprises to consumers with luxurious pajamas collection, cashmere loungwear collection, retro-silk pajamas collection etc.

 The luxurious pajamas collection  not only emphasizes on  the fabrics and exquisite designs, but also makes those women who own self-pleasure value  feel more comfortable and enjoyable when wearing it.

While popular silk bra and briefs style of Rosie for Autograph have been launched two new colours: decent black silk with cream lace and elegant deep red colour. Printing is also a big feature for this new Rosie for Autograph collection. What’s more, Rosie for Autograph collection’s craftsmanship and highly artistic design are well expressed by Braces skirt with vivid printed red roses or champagne color silk lingerie suits matched with chic and elegant printing, which is extremely showcasing self-appreciation and personal attitude of modern women.

No matter sexy or lovely style, Roise for Autograph can provide the best choice and it is absolutely the wardrobe treasure and collective objections for fashion ladies.