Loungewear industry has a promising future in China market. Here come a few tips to help you to build up brand reputation in Chinese brand.

First, current loungewear market is based on product quality, which is the most important part in brand reputation construction.
Second, marketing channel environment is a direct media to reflect your brand value. It is significant to leave a good impression on the customers.
Third, off-line and online advertisement is necessary for brand promotion,
Similar product, scant variety and slight marketing structure are three big issues in current loungewear market. Every label needs to face these problems and find out their own way to tackle them.
Only precise brand positioning and unique style can make you to stand out in this market. Rich catalogue and product structure can improve sales condition. Channel construction and packing have a lot to do with brand building, whose development needs detailed plan and insistent innovation.
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