Victoria's Secret Fashion Show to Kick off in Xi'an

Source:Global Intimate Wear Author:Global Intimate Wear
Editor:Sheila

At the evening of June 27, Wangda Plaza will become a royal palace, as Victoria's Secret's angels will fly from the other side of Pacific Ocean to the ancient capital Xi'an, China to give an extremely splendid fashion show full of mystery at Daming Palace Wangda Plaza. Celebrities and fashion heiresses will all dress up to attend this rare audio-visual feast.

 

At the evening of June 27, Wangda Plaza will become a royal palace, as Victoria's Secret's angels will fly from the other side of Pacific Ocean to the ancient capital Xi'an, China to give an extremely splendid fashion show full of mystery at Xi'an Daming Palace Wangda Plaza. Celebrities and fashion heiresses will all dress up to attend this rare audio-visual feast.

As one of the world's top lingerie brands, Victoria's secret transport glamour, sexiness, fashion and romance to customers. With the support of Xi'an Daming Palace Wangda Plaza, Victoria's Secret elite team with their lingerie models, will offer a fascinating lingerie catwalk show to ancient city Xi'an. Wangda Plaza joins hands with American supermodels to bring you the most cutting-edge fashion trends in the world, giving you the dreamy but real experience.

How Loungewear Brand to Promote Reputation in China Market

Source:Ne365 Author:

Editor:wilson

Loungewear industry has a promising future in China market. Here come a few tips to help you to build up brand reputation in Chinese brand.

First, current loungewear market is based on product quality, which is the most important part in brand reputation construction.

Second, marketing channel environment is a direct media to reflect your brand value. It is significant to leave a good impression on the customers.

Third, off-line and online advertisement is necessary for brand promotion,

Similar product, scant variety and slight marketing structure are three big issues in current loungewear market. Every label needs to face these problems and find out their own way to tackle them.

Only precise brand positioning and unique style can make you to stand out in this market. Rich catalogue and product structure can improve sales condition. Channel construction and packing have a lot to do with brand building, whose development needs detailed plan and insistent innovation.

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Lingerie Maker Hanesbrands Announces Its Exit from Europe

Lingerie News
on May 30, 2012, HanesBrands (NYSE: HBI), the American largest maker of branded lingerie, announced on Wednesday that it will sell its European imagewear division and, in the Unites States, close the private-label business and plan divestiture of its Outer Banks brand.
Imagewear accounts for 8 percent of the company's sales before the actions. Hanes expects to incur pretax charges in the second quarter of up to $85 million to $95 million of this restructuring action for imagewear and the announced restructuring will reduce net sales in the second half of the year, by approximately $60 million.

"This restructuring action won't incur staff reducing", said Richard A. Noll, Hanes Chairman and Chief Executive Officer.
This sales will close all the Hanesbrands' s outlets in Europe where the economy situation seems becoming worse.
This company plans to sell its European imagewear division to an affiliate of Smartwares B.V. for €15 million (approximately $18.8 million). Hanes will sell the basic apparel to the wholesale screen-print channel customers. After this transaction, the company will change the name of its imagewear operations to Branded Printwear, then it will be focus on Hanes and Champion branded products.
This sale plan will be finished  this week. "With our exit from Europe," Hanes Chairman and Chief Executive Officer Richard A. Noll said, "we can devote all of our energies to growing our branded portfolio in core geographies in the America and Asia."
Hanebrands, the  American well-known lingerie and sports suit maker, owns several brands which are Hanes, Champion and Wonder bra. It shows in the financial data last month that, the first season of 2012, it lost $26.8 million with the net profit decreasing by 3 percent. This company reconfirmed that in 2012, the whole year, each stock expects to get profit of $2.5 to $2.6.