Yunqiang Chen, General Director of Yuzhaolin, said, “The cooperation between Gold Shield and Yuzhaolin is not merely acquisition, but long term collaboration. We will take advantage of strong points of each brand and continue to launch new products, so as to expand our product lines.”
Shirong Luo, Director of Operations, commented. “In fact, we always are interested in close-fitting apparel, say warmth wearing. Customers bear different rules when choosing ready-to-wear and thermal clothing, because thermal clothing is so closed to our skin that softness and warmth are required. At the same time, refined cutting and advanced fabric are also important to warmth clothing. Yuzhaolin is a leading label in the thermal garment market. Loungewear is actually similar to the thermal garment. So we are confident about this moving.”
Mr. Luo add, “The reason that we choose to enter into the casual garment market this year is because we has made adequate preparation, no matter for market research, technology break and production positioning.
This is the first time that Yuzhaolin gets into touch with the lounge wear and lingerie market over 17 years. The first collection will be available on their official website, Tmall and the other online stores this fall.
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